Bombinate
Visual Identity
Bombinate is a marketplace for long lasting, quality products, made in workshops not sweatshops.Connecting conscious consumers to the makers who care about the products they produce and delivering the demand for better quality, more sustainable products. Joining Bombinate during it’s growth phase, the brand needed a visual identity that was scalable and could be consistently applied to all communications while delivering it’s mission during this phase.
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Beginning from the basics, Bombinate’s existing identity required auditing in order to understand available assets. During this process, it became clear that there was a lack of documentation and consistency in the styles that we’re being used which ultimately affected workflows within the design team as well as other departments.
I began an overhaul of Bombinates visual identity by introducing a new brand identity and guidelines; reworking everything from logo exclusion zones, colour palette, brand font, headings and pairings to do’s and donts of imagery, creating a well documented and succinct basis from which we can tell the Bombinate mission.
One aspect to improve upon was the workflow of teams. By creating the style guide as a Figma library, teams from product and design could easily access logos, colour palettes, typography and many more assets within figma. Creating this allowed the style guide to not just be a static document but a functioning resource itself.
With the style guide and library in place, this allowed Bombinate to realise it’s vision and mission across mutiple touch points and customer journeys. An aspect pivotal to telling Bombinate’s story and mission is the use of imagery and video. Being a start-up and wanting to keep costs low, we rely on our partner brands to bring provide product imagery and video. As part of the brand overhaul, the imagery and videos are carefully curated showing warm-toned images that showcase the detail of materials, the craftsmen in the workshop and the products themselves. Each asset, purposefully chosen in the seamless storytelling of Bombinate’s mission.
Bombinate exists to help people transition to a better quality, more sustainable lifestyle. A marketplace for quality products, made in workshops not sweatshops.
Another aspect of the brand overhaul was to provide more detailed ecommerce product imagery guidelines. After noticing some inconsistencies in the margin of some product images, this is one project I wanted to tackle as it could be a deciding factor to a customer to continue on to the checkout stage. This included identifying product sizes within different categories and establishing margins for those sizes in order to visually depict size and scale amongst different products shown on a product landing page.
The completion of Bombinates visual identity is being fully rolled out across Bombinate communications creating memorable and meaningful brand moments that amplify tell Bombinate’s story and mission across the customer journey.
Creating an accessible library benefited improvements in workflow of various teams but mostly for the digital design team, giving them a new found confidence in moving forward with the explorations of new designs within a framework, ultimately helping improve upon the customers digital experience.